Pokemon Go

Like it, hate it, or don’t know what it is – Pokemon Go is certainly global and it is an emerging medium that will change how we engage with media. Merging real life places with augmented reality to find Pokemon,  means that previously tied to computer gamers are walking – some of them miles if my son is anything to go by – to find various Pokemon, have battles with others and identify fellow Pokemon Go players. 

Is it just a clever marketing ploy – or is it actually changing the future of our interactions with media? 

See the CNN article about Pokemon Go