<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title><![CDATA[Dr. Barbara Mitra: Research]]></title><description><![CDATA[Articles]]></description><link>http://www.barbaramitra.co.uk/</link><copyright><![CDATA[Copyright Dr. Barbara Mitra: Research]]></copyright><generator>sNews CMS</generator><item><title><![CDATA[Research Interests]]></title><description><![CDATA[  My research interests include children, gender,  advertising, television and also new technology in education.  

  I am currently researching (with my colleague Claire Wolfe) whether audiences for television news perceive attractiveness of newsreaders and broadcasters to be important. This research is currently in its early stages but is revealing some exciting and interesting information.   

  With my colleague, Jenny Lewin-Jones, I am also researching names of children in relation to gender and trends over time.   

  I have also been successful in obtaining funding to research the use of videos in teaching and learning in higher education and I continue to write articles on this topic   

  I am currently supervising PhD topics that focus on gender and gender related issues in relation to the media.   

]]></description><pubDate>Mon, 22 Jun 2009 07:45:11 +0000</pubDate><link>http://www.barbaramitra.co.uk/research/research-interests/</link><guid>http://www.barbaramitra.co.uk/research/research-interests/</guid></item><item><title><![CDATA[Funded Research]]></title><description><![CDATA[   Mitra, B. & Irving, R. (2010) 'Developing a Commercial Strategy for Subject Specific Films Made for Teaching.'    KT Grant   (Current Amount of Funding £2,000).   

  Project Leader, Mitra, B. (2009) 'Evaluating the Use of Video in Learning and Teaching: the Blended Learning Research Project'    Herefordshire and Worcestershire Lifelong Learning Network.   (Amount of Funding £5,000).  ]]></description><pubDate>Mon, 22 Jun 2009 07:38:54 +0000</pubDate><link>http://www.barbaramitra.co.uk/research/funded-research/</link><guid>http://www.barbaramitra.co.uk/research/funded-research/</guid></item><item><title><![CDATA[References]]></title><description><![CDATA[    Butler, Judith. 1990.   Gender Trouble: Feminism and the Subversion of Identity.   London: Routledge.    

    Gauntlett, David. 2008.   Media, Gender and Identity.   2nd ed. Abingdon: Routledge      

    Johnson, Fern. L., & Young, Karren. (2002). "Gendered voices in children’s television advertising".   Critical Studies in Mass Communication,  19 (4), 461-480.      

   Kane, E. (2006). "No Way My Boys are Going to Be Like That! Parents' Responses to Children's Gender Nonconformity".   Gender and Society   20 pp.149-176.    

    Kolbe, Richard. H., and Darrell Muehling. 1995. "Gender Roles and Children’s Television Advertising".   Journal of Current Issues and Research in Advertising,   17(1), 50-9.      

]]></description><pubDate>Wed, 10 Sep 2008 17:33:53 +0000</pubDate><link>http://www.barbaramitra.co.uk/children-and-tv-ads/references/</link><guid>http://www.barbaramitra.co.uk/children-and-tv-ads/references/</guid></item><item><title><![CDATA[Parental Influence]]></title><description><![CDATA[  Our research suggests that whilst in some cases parents may subconsciously reinforce gender stereotypes, particularly for boys as Kane (2006) suggests, in other cases parents have tried to subvert gender stereotypes, but as Palmer (2006:233) suggests it is difficult to challenge the gender bias in the ‘forces of worldwide marketing’.  

  It was also found that parents were less concerned about enforcing gender stereotypes for girls but were more likely to enforce gender stereotypes for boys, either consciously or unconsciously.  


    Additional References    

  Bell, Alice (2007) ‘Designing and testing questionnaires for children’ Journal of Research in Nursing  Vol 12 (5) pp.461-469.  

  Borgers, N., De Leeuw, E. and Hox, J. (2000) ‘Children as respondents in survey research: cognitive development and response quality.’ Bulletin de Methodologie Sociologique  April, 66 pp.60-75.  

  Hammersley, Martyn and Atkinson, Paul (1983) Ethnography: Principles in Practice. London and New York. Routledge.  

  Hemming, Peter  (2008) ‘Mixing qualitative research methods in children’s geographies’ in Royal Geographical Society (with the Institute of British Geographers) Vol 40, No. 2 pp.152-162  


]]></description><pubDate>Wed, 10 Sep 2008 17:30:30 +0000</pubDate><link>http://www.barbaramitra.co.uk/children-and-tv-ads/parental-influence/</link><guid>http://www.barbaramitra.co.uk/children-and-tv-ads/parental-influence/</guid></item><item><title><![CDATA[Those that don&#039;t fit into stereotypes]]></title><description><![CDATA[    Our research agrees with Kolbe and Muehling (1995) that it is much more acceptable for girls to be nonconformist than for boys. Children were aware of appropriate behaviour for their own and the opposite gender. The gender stereotypes that are promoted through television commercials may influence children’s perception of gender appropriate behaviour. Children themselves tend to police their own behaviour to that which is deemed appropriate and acceptable.       

  Boys who like pink  
    Some of the boys interviewed had liked the colour pink and playing with dolls at a young age. Some girls did not like dolls and liked electronic games.  Hence, despite the literature (Butler 1990; Gauntlett 2008) suggesting that there are no longer clear gender boundaries we have found through our research that advertisers ignore this spectrum and address boys as ‘macho’ stereotypically masculine boys and girls as ‘girlie’ girls. It is more difficult for boys who do not conform to their gender stereotype than for girls but there are still some gender expectations for both genders.     
]]></description><pubDate>Wed, 10 Sep 2008 17:29:03 +0000</pubDate><link>http://www.barbaramitra.co.uk/children-and-tv-ads/those-that-dont-fit-into-stereotypes/</link><guid>http://www.barbaramitra.co.uk/children-and-tv-ads/those-that-dont-fit-into-stereotypes/</guid></item></channel></rss>